Chelsea Modern Sales Gallery

The Chelsea Modern Gallery rethinks the model showroom archetype. Instead of replicating a typical apartment, the space is designed to reflect the inventive spirit of the Chelsea Modern building and its neighborhood. An open plan reflects the character of neighboring art galleries. Framed assemblages of building materials line the gallery walls like artwork. A media lounge offers real time updates on the building’s construction and an open kitchen provides catering for parties. Zigzag walls that resemble the actual building are covered with building images and information. Graphics on glass partitions layer neighborhood images over actual Chelsea views to visually connect the building with its context. This interactive play of layers and depth enlivens the spatial experience.