1540 Broadway

The site for this mixed-use commercial building is at the diagonal crossing of Broadway and Seventh Avenue in the center of Times Square. This unique intersection creates a double-wide avenue with a central plaza and long vistas. The building engages this special condition with a prow-shaped front that juts toward the plaza to capture extraordinary NYC views. This prow tops out with a 13-story steel mast that is visible on the New York skyline. The base of the building participates in the public realm of this vibrant 24/7 neighborhood with colorful signage, lighting and streaming media messages